We are the South African Charter Chapter of the International Coaching Federation (ICF), a global support network and accreditation body for professional coaches. As the local forum for the art and science of coaching, we exist to inspire transformational conversations, advocate excellence, and expand awareness of the contribution coaching is to the future of humankind.

Chapter President

Treasurer

Director Governance Secretary

Chapter Deputy President

Director Social Impact

Executive Officer Research

Member Engagement

Director DEIB

Director Marketing & Communication

Director Professional Development
Anyone can call themselves a coach. ICF coaches are professional coaches who have met stringent education and experience requirements, and have demonstrated a thorough understanding of the coaching competencies that set the standard in the profession. In addition, ICF coaches adhere to strict ethical guidelines as part of ICF’s mission to protect and serve coaching consumers.
For many, coaching is a life-changing experience that dramatically improves their outlook on work and life while improving leadership skills. Coaching helps people tap into their potential, unlocking sources of creativity and productivity. As a professional coach, you will have an opportunity to create positive change and achieve extraordinary results with your clients.
We believe in partnerships and to lead the advancement of coaching in South Africa through strategic alliances. We aim to create opportunities for our members to become active contributors to the advancement of coaching through such.
ICF defines coaching as partnering with clients in a thought-provoking and creative process that inspires them to maximize their personal and professional potential, which is particularly important in today’s uncertain and complex environment. Coaches honor the client as the expert in his or her life and work and believe every client is creative, resourceful and whole. Standing on this foundation, the coach’s responsibility is to:
ICF is the world’s largest and most recognized organization of professionally trained coaches. Representing executive coaches, life coaches, leadership coaches, relationship coaches, career coaches and more, ICF’s mission is to advance coaching so that it becomes an integral part of a thriving society.
ICF Members receive a multitude of benefits, starting with access to educational research, networking opportunities, and globally recognized credentialing and accreditation services. All of ICF’s endeavors are focused on coaching — from informing the public on how coaching works to conducting industry research. ICF builds, supports, and preserves the integrity of the coaching profession through standards and programs. Membership is not only an investment into a coach’s future, but also an investment into the future of coaching.
Yes! The ICF Global Coaching Client Study shows most clients reported improved work performance, better business management, more efficient time management, increased team effectiveness, and more growth and opportunities. The same study found that coaching clients noted greater self-confidence, enhanced relationships, more effective communications skills, better work-and-life balance and an improvement in wellness. Nearly 70 percent of individuals indicated they had at least made back their initial investment. The median suggests that a client who achieved financial benefit from coaching can typically expect a ROI of more than three times the amount spent.
According to the same report, the vast majority of companies (86 percent) say they at least made their investment back. In fact, almost one-fifth (19 percent) saw a ROI of 50 times their investment, while another 28 percent saw a ROI of 10 to 49 times the investment. Nearly all companies or individuals who hire a coach are satisfied. According to the ICF Global Coaching Client Study, a stunning 99 percent of people who were polled said they were somewhat or very satisfied with the overall coaching experience. For more details, go to the ICF Research Portal (link https://researchportal.coachfederation.org/), as well as press releases about ICF’s return-on-investment research.
Yes! We believe that obtaining a credential/accreditation is an investment that demonstrates and distinguishes professional practice. It is similar to gaining a degree or a professional designation and differentiates a credentialed/accredited coach from anybody who may call themselves a coach. The value of such a designation therefore is quite significant.
ICF Coaches can specialize in a variety of coaching areas, including Executive Coaching, Life Coaching, Leadership Coaching, Relationship Coaching, Career Coaching, Financial Coaching and other skilled coaching fields.
A Life Coach may work with individuals focusing on their personal goals and aspirations whereas an Executive Coach may work with managers and executives focusing on their professional goals and aspirations. A Relationship Coach might work with both individuals and couples. A Financial Coach can help you with achieving your financial goals and aspirations.
Other areas of coaching specialization include Group or Team Coaching within organizations.
Coaching can be a transformational experience, but how do you find the right coach? Anyone can call themselves a coach. ICF-credentialed coaches are professional coaches who have met stringent education and experience requirements, and have demonstrated a thorough understanding of the coaching competencies that set the standard in the profession. In addition, ICF-credentialed coaches adhere to strict ethical guidelines as part of ICF’s mission to protect and serve coaching consumers.
An individual or team might choose to work with a coach for many reasons, including but not limited to the following:
To determine whether you or your company could benefit from coaching, start by summarizing what you would expect to accomplish in coaching. When an individual or business has a fairly clear idea of the desired outcome, a coaching partnership can be a useful tool for developing a strategy for how to achieve that outcome with greater ease.
Since coaching is a partnership, ask yourself whether collaboration, other viewpoints, and new perspectives are valued. Also, ask yourself whether you or your business is ready to devote the time and the energy to making real changes. If the answer is yes, then coaching may be a beneficial way to grow and develop.
Overall, be prepared to design the coaching partnership with the coach. For example, think of a strong partnership that you currently have in your work or life. Look at how you built that relationship and what is important to you about partnership. You will want to build those same things into a coaching relationship. Here are a few other tips:
Working with a coach requires both a personal commitment of time and energy as well as a financial commitment. Fees charged vary by specialty and by the level of experience of the coach. Individuals should consider both the desired benefits as well as the anticipated length of time to be spent in coaching. Since the coaching relationship is predicated on clear communication, any financial concerns or questions should be voiced in initial conversations before the agreement is made. Our Find a Coach Directory https://coachingfederation.org.za/find-a-coach/ allows you to search for a coach based on a number of qualifications, including fee range.
A Coach :
Measurement may be thought of in two distinct ways: external indicators of performance and internal indicators of success. Ideally, both are incorporated.